2/16/13

This Shade of Auburn

If you are like me, you have colored your hair a time or two and ended up with a different shade of who-knows-what after you washed your hair. Did you wash your hair with a shampoo for color treated hair?  Not only did I use the right shampoo, but I also used a color treated leave-in conditioner and the color was the wrong shade of Auburn after two washes.  According to most hair stylists, shampoos contain detergents (most contain sodium- or ammonium lauryl sulfate and sodium- or ammonium lauryl ether sulfate) that will clean your hair but strip the color molecules from the hair cuticle. So, is a color treated shampoo and conditioner really necessary? Not really. If your color treated products contain sulfates they will not perform well and you may be defeating the process. If you think you’d get more benefit from a volumizing, moisturizing, curl-defining or dandruff formula, then go ahead and grab one—just look for one with NO sulfates to be on the safe side. Even if you decide to use a CoWash (wash with a conditioner) product make sure there are no sulfates to get the most benefit. Some of the best sulfate-free surfactants to look for on the label: sodium lauryl methyl isethionate, ammonium cocyl isethionate, cocamidopropyl hydroxysultaine, decyl glucoside, cocamidopropylamine oxide, sodium lauryl sarcosinate, and sodium lauryl sulfoacetate. “These are mild, yet effective cleansers which provide a luxurious foam that quickly and cleanly rinses out,” says Jim Markham, CEO and Founder of ColorProof, and the brains behind cult-favorite Purelogy. Ready to change your look? Start with the right shade of . . . . .

post signature

No comments:

Post a Comment

Thanks for Sharing your thoughts. . . I look forward to them!